Columbus, Ohio, 10/02/2010

Ohio credit union members now have a new, non-traditional, more comfortable and convenient way to research their next vehicle purchase, shop for cars, and access credit union financing.
Aimbridge’s WhereMembersBuy.com™ online auto shopping and financing service provides credit union members unparalleled access to thousands of new and used vehicles in Ohio with all the functionality necessary to select a vehicle and set up credit union financing.
Ohio Credit union members using WhereMembersBuy will experience the ease of virtual car shopping, direct access to credit union financing options, the ability to save vehicles in their virtual garage, or even schedule a test drive. This can all be done from the convenience of their home or office versus the traditional and often inconvenient and uncomfortable approach of physically going to a dealership.
Directions Credit Union, Cintel Credit Union, CME Credit Union, Champion Credit Union, and Mercy Health Partners, all prominent Ohio credit unions, have already joined forces with WhereMembersBuy,
with more credit union participation planned for the near future.

CEO of CME Credit Union, Jim Riederer, commented, “I think this product is going to be great for our members on two levels. One, it allows our members to view inventory of local dealers in one spot, allowing our members to get pre-qualified, right on the site. And two, It gives dealers the ability to present inventory to our members through our credit union website.”

According to Barry Shaner, CEO of Directions Credit Union, “Directions Credit Union is excited to offer the WhereMembersBuy program and the opportunities this product will provide Directions and our members. Our members will have a way to shop local inventory that’s safe and easy right from Directions’ website.
This will allow us the opportunity to capture more of our members’ loans, by engaging with them as they start the shopping process. From start to finish, we can provide full service options to our members for their entire auto shopping experience”.
The virtual service aggregates inventory by partnering with quality and highly reputable dealerships across the state thereby providing the member a new and more comprehensive method to shop for a new or used vehicle. Dealers love this new advertising opportunity as it allows them to gain critical inventory exposure within the niche market of credit union members.