"Companies should neither lag behind these market dynamics nor deceive themselves about the problems that confront them. Modern decision management has become a success factor," said Mohamed Ibrahim, T-Mobile Austria’s Head of Customer Finance. "The use of sophisticated software to automate decision-making is a considerable factor in achieving significant competitive advantages,” Christoph Mammerler, Business Development Manager at CRIF, pointed out.
Where does the use of decision management software make sense?
With a lot of customers comes a lot of work which, of course, is a positive thing for businesses. But often the effort required for customer service rises disproportionately in comparison to achievable sales. "The collection and analysis of information is a recurring and complex process; tedious and time consuming for staff, but an ideal situation for implementing automation software," emphasized Mammerler. Dealing with the flood of data poses new challenges for teleco companies and the entire e-commerce industry. CRIF is therefore addressing exactly these segments with its decision management software.
Decision management software is supporting risk management
"Technology companies such as T-Mobile need a solid software landscape just as a baker needs flour," explained Mohamed Ibrahim. It makes sense to outsource individual processes to specialized service providers in order to respond more quickly, to identify any risks in advance, to save time and money, and ultimately to provide a better service to customers.
Decision management software supports employees and ensures compliance with quality standards. "This kind of software is not offering standardized mainstream solutions, which are no longer corresponding to the market needs, but rather it takes into account all the individual components required and allows specific adaptions, and all is done automatically," said Christoph Mammerler.
How does it work?
Decision management systems leverages data, business rules and predictive analytics to improve business results. In CRIF, they are used for credit and risk management, fraud management and marketing solutions, ranging from strategic consulting to the acquisition and management of customer portfolios. A comprehensive proprietary database of business and consumer information completes the service, thus providing data and solutions from a single source. After comparing the data, the decision management system will calculate predictive scores according to each customer’s unique requirements, including integration with its own internal customer database.
CRIF supports T-Mobile in the optimization of its decision-making processes by using StrategyOne, a business rule managment system. T-Mobile wanted to depict as many characteristics of an application as possible. It also needed the ability to change individual decision criteria without having to go through the entire development cycle or process. Furthermore, it was looking for a scalable solution that would help support continued growth. Since StrategyOne best met these requirements, T-Mobile decided to partner up with CRIF.
StrategyOne enables institutions to identify the right targets, increase customer loyalty, boost sales, manage risk as well as implement business and regulatory policies and procedures. StrategyOne accomplishes this by integrating strategy design, execution and fine-tuning for an entire decision management process. Therefore it is possible to immediately measure and improve the decision-making of day-to-day business.
“Our specific needs called for a flexible and dynamic solution. Partnering with CRIF gives our business operations the added flexibility needed to support accelerated portfolio growth and revenue generation,” emphasized Mohamed Ibrahim.
“We look forward to working with T-Mobile,” concluded Mammerler. StrategyOne is a recognized solution in the industry that significantly influences the success of risk and business processes through its individual configurability.
